Today, one can not think of running an online business be it blogging, affiliate marketing, or e-commerce without e-mail marketing.
It is the most effective means of communication than any other digital marketing method.
E-mail marketing when done right can give you amazing results and the ROI can be as high as 3800%.
It means for every $1 you spend on e-mail marketing, you’re getting $38.
"E-mail marketing is profitable and cost-effective too"
Therefore, getting the right e-mail marketing software can accelerate your online business.
Most of the e-mail marketing platforms are generally good; you need to find the best match meeting your requirements.
In this blog post, I’ve researched the best e-mail marketing software, helping you to choose the right one meeting your requirements.
What are the best e-mail marketing software in 2021?
The best e-mail marketing software should provide you a great experience in terms of:
"Best ease of use, 24/7 support, affordable pricing (starts with a FREE plan)"
It is well-designed, logical, light (not complicated) and at the same time offering simpler solutions to any task
This e-mail marketing software is simple, clean, easy to use with great customer support.
They offer you to start their services free of cost.
You can send up to 12000 e-mails per month to the 1000 subscribers free of cost for a lifetime.
Once you upgrade the plan as your subscribers base cross the 1000 level mark, you can access all its premium features, helping you to design the right marketing strategy to grow your subscriber base.
Some of its great features are:
Overall it is a great product for solopreneurs, bloggers, freelancers, and small businesses who want an affordable solution to kick-start their online journey
Moreover, Mailerlite offers you to enjoy its premium features for 14 days, and thereafter you can enjoy its FREE version forever.
"Best for sending multiple e-mails, FREE to $8 per month"
It provides all in one marketing solution to your business from beginner to pro
The area in which Moosend stands out from others in the similar price category is its robust automation workflows.
It allows you to create and send series of automated e-mail messages like happy birthday e-mails, repeat purchase reminders, new offer reminders, etc after the regular interval through its pre-built workflows.
When you want effective marketing at an affordable price then Moosend is a solid choice
"Great e-mail deliverability, amazing customer support and library of beautiful templates"
Small business is in a growing phase where each customer and every e-mail counts the most.
You want every mail that you send to your prospects or the customers to reach directly into their e-mail boxes, not in spam or junk mail.
You should look for software that offers robust deliverability and Aweber leads in that among its competitors in the similar price category.
If you want every mail reaches the inbox then Aweber is the right choice
"Best for designing SEO optimized landing pages, ready made workflows for marketing automation, and best pre-built conversion funnels- $15/month"
It offers everything you need to reach out to your customer.
SEO optimized landing pages that generates sales
It's marketing automation builder lets you create better customer experience through visual marketing and automate events based on user behaviour.
You can connect to your audience anytime, anywhere through its webinar builder and can host unlimited webinars, or share stage with 2 other presenters, or get a room for upto 100 attendees, based on your business needs.
You can showcase your offers and can sell more with its over 30 professionally designed scenarios, help you to accelerate your conversions.
Its unique automation tools empowers you to create conditions based on user behaviour that can grow your business fast.
It offers 30-day FREE trial (without credit card) to its user and then you can switch to its basic plan of $15/month.
"The most integrated (>500 integrations) e-mail marketing software in the market - (Starter Plan: $50/month)"
The Hubspot's e-mail marketing software, you can scale your inbound marketing campaign very easily by attracting more visitors and converting them into sales leads.
Its drag and drop let you to write and edit content and create beautiful landing pages with ease.
Moreover, its responsive pages let visitors to enjoy the content from any devices.
Its real-time SEO suggestions let your content be seen at the right place in the search and the social media.
The personalize messages based on location, traffic source, interest, and more drives the visitor to click on the message, leading to sales.
You can maintain a regular interaction with your subscribers by queuing up the series of e-mails with drip campaign. This process keeps the interest ignited and finally the visitor buys your product.
Moreover, its CRM records and organize every interaction you had with your customers.
You can use this information for designing hyper-personalized emails and can get confirm sales.
What is e-mail marketing?
In simple words, e-mail marketing is sending commercial messages to people who have accepted your offer, called subscribers, of receiving promotional messages time to time.
E-mail marketing is an effective way to promote your product and services.
You create, design and write the e-mail newsletter in a way that it triggers the buying behavior of the subscribers.
Is E-mail marketing still relevant in 2021?
It is undoubtedly very relevant in 2021 that is offering you one of the highest ROI's in your digital marketing efforts.
Let me validate my saying with some proofs:
The above figures are foretelling the growth story of e-mail marketing.
How e-mail marketing could help you in growth
Moreover, it is easily accessible to the people of any age group. It simply means that more people will open your e-mails and hence more sales conversions.
E-mail marketing software helps you to understand the demographics of your audience in terms of age, location, income, etc.
It means you can design better e-mails according to their taste and interest, leading to more sales conversions.
In addition, you can send same e-mail multiple times on different days and at different time to boost your open rates.
You can even send personalize messages like happy birthday, happy anniversary on their special occasions.
How an e-mail marketing software work?
E-mail marketing software is a tool that helps in creating and managing your e-mail campaigns.
Can't you do this using your personal e-mail service providers like Gmail or Yahoo?
Yes, you can do this but with limited functionality and less effectively.
You can send the personalize message to a single person at a time.
As the number of subscribers increases with time, the personal e-mail service providers lose their effectiveness.
Let's understand with an example:
Let's say I want to send New Year wishes to my 500 subscribers.
In order to give personal touch, I should start my mail referring their names like:
"Dear John or Matilda"
To do this using traditional e-mail service providers, I need to e-mail each one of them separately.
How much time it will take to complete the process?
Let's do a little MATH
I have my new year greeting draft ready with me and thereafter it is going to take me around 30 seconds to personalize with their names and pasting the content and sending the e-mail to one subscriber.
In total, it will take me 500 x 30 seconds = 15,000 seconds
more than 4 hours to complete this activity.
I lose the effectiveness of my work.
On the other hand, you can accomplish the same task within seconds using e-mail marketing software.
Although, you can send multiple personalize e-mails simultaneously to many subscribers using GMAIL but with limited bandwidth and limited design.
E-mail deliver ability is another important aspect which ensures that your e-mail reaches directly into the inbox of the subscribers, not in spam or in junk mail.
The e-mail marketing software have high degree of e-mail deliver ability than the conventional e-mail service providers.
Moreover, these software have pre-built beautiful templates that enables you to design a great e-mail campaigns and have detailed analytics to know the demographics and the behaviour of the customer.
All these features increases the effectiveness of your marketing efforts but igniting the interest of the subscribers in very less time.
Now, you drive more sales than ever and your business accelerates.
How to start e-mail marketing in 2021?
When you start writing in your blog, you attract visitors around the world.
Gradually, they start showing interest in your content and subscribe your blog.
You get you first e-mail list.
Now to keep their interest ignited, you should give them amazing content in time.
Then only your blog traffic will increase and you'll start making profit when they buy your recommended products and services.
You need a software/tool that does this job of sending the content in a great way.
In short, to start an e-mail marketing you need:
i) An e-mail list of subscribers
(subscribers are the individuals who agreed to receive your e-mail by entering their e-mail address in your signup form which popped out when they visited your blog or website)
ii) A good e-mail marketing software
(A good e-mail marketing software is the one that meets your marketing needs and fits in your budget)
How to launch your first e-mail campaign
After building your e-mail list, the next step is to choose a good e-mail marketing software that fulfills your marketing needs.
The following parameters help you choose the right one:
a) Price: Most of us start our online journey with a limited budget and are looking for affordable yet great tools than can help us in accelerating our online venture.
There are good e-mail marketing software in the market like Moosend, MailerLite, Mailchimp, etc that offer free tools to their users.
Most of them offer sending multiple e-mails to certain number of subscribers, like 1000 subscribers, free of cost.
With time when the subscriber base increases so is the business/blogging income, one can upgrade to higher plan to avail the premium services.
This initial support help many bloggers and small businesses to boost their marketing efforts in the right direction.
While some e-mail marketing software like Sendinblue offer Lite Plan which starts with $25 and is capable of meeting the marketing need of small business without any up gradation.
You can add unlimited subscribers and can send 10,000 e-mails that is enough for any small business.
b) Your skill level and availability of time: If you're a complete beginner and have no time to learn designing the e-mail templates due to your busy schedule then simple drag-and-drop e-mail editor is the best choice for you.
Look for e-mail software that has easy to use e-mail editor and have good library of pre-built e-mail templates which you can use for designing your e-mail campaigns.
On the other hand, if you're skilled in coding then HTML e-mail editor is a good option.
c) Automation: E-mail automation is the ability of the e-mail marketing software to send time triggered or action triggered e-mails to the subscribers.
You can create workflows that are triggered when you get new leads or on the birthdays or when you create a new post, the e-mails are send to the subscribers.
"E-mail automation makes your marketing efforts more effective and hyper-personalized"
This tool helps you in designing more personalized automated e-mails based on the interest and behavior of the subscribers.
You run a solar energy blog and write in 2-categories:
You can segment the subscribers based on their interest and the type of content they look on your blog and thereafter you can design 2-workflows one for subscribers interested in home and garden products and another for those like solar products for outdoor activities.
Whenever you publish your post in either of the categories, the related workflow will get triggered automatically and the e-mail will be send to the specific category of the subscribers.
If you foresee that your blog or business needs an automated workflows to generate leads and sales then look for the software with strong e-mail automation feature not the basic auto-responder.
ii) Start building your e-mail list: The e-mail marketing software allows you embed the signup form directly on your blog or website.
This feature will seamlessly integrate your blog and the e-mail software.
Whenever, the visitor on your blog fills the signup form, her/his name and e-mail id will be automatically updated on the software.
You needn't to copy and paste these details separately in the subscribers list.
Thus, it saves time and improves the effectiveness of your marketing efforts.
Once the visitors subscribe your newsletter, it is the time provide them quality service by producing great content regularly like bi-weekly related to their interest.
"Remember, the unrelated content and irregular frequency can fade the interest of the subscribers in your BLOG"
Grow your list:
Your blog or your online business will grow when your subscriber base increases.
To do this, use the following tips:
vi) Add interesting subject line
An interesting subject line attracts the attention of the reader and motivates her/him to click over it.
a boring or monotonous one left unnoticed irrespective of the amount of efforts you made in designing the body of the matter.
Keep in mind the following points while drafting a subject line:
vii) Write the matter of the body:
Write persuasive and engaging matter in your e-mail so that reader find it interesting.
Remember following tips while writing the body of the e-mail:
viii) Test your e-mail campaign:
Always send a test mail to you, before officially sending to all your subscribers.
The last minute check helps you re-check any grammatical or formatting error in the matter.
Check how it looks on different platforms like laptop or on mobile.
ix) Schedule your campaign:
Sending your e-mail anytime may not give your that much open rates when sending at specific times.
Scheduling your e-mail campaign at a specific time is a good strategy to improve your open rates.
For example, people like reading e-mails at particular times in a day like:
When you schedule your e-mail campaigns at the specific time, the likelihood of reading the mail by the subscriber increases.
Your subscribers are from around the world with different time zones, it means when you send an e-mail to the Indian subscriber at 2 pm (afternoon), it will hit the e-mail box of American subscriber at 4' O clock in the morning.
Due to different time zones, a particular time may be suitable to one subscriber but might not be acceptable to another.
What is the solution?
The e-mail marketing tools make it easy by delivering the e-mails based on different time zones.
For example, when you schedule your e-mail campaign at 2 pm then the software will deliver the e-mail at 2 pm to all your subscribers around the world.
x) Analytics and Demographics:
Once you you deliver your e-mail campaign, you can review it by analyzing the parameters like open rates, click rate, unsubscribed, hard bounce, soft bounce, open by location, etc.
All these parameters will help you in improving the next e-mail campaign.
x) Re-send after some time:
It is most likely that many of your subscribers didn't read your e-mail when you send it.
It may be because of number of reasons like they were busy in other activities.
It is a good strategy to re-send the same e-mail campaign after some time like after a week to those who hadn't clicked your e-mail last time.
The e-mail marketing tool help us to do this with ease.
xi) A/B testing:
It is the process of sending one variation of e-mail campaign to one set of subscribers and another variation of same campaign to another set of subscribers, to know which one is getting you the better results.
For example, sending an e-mail campaign to one set of subscribers at 2 pm in the afternoon and sending the same e-mail at 7 pm to another set of subscribers and the checking the results which one has got your higher open rate.
The one with higher open rate is telling you that you should send your next campaign at that time.
E-mail marketing best practices
anyone is not like to trust you if s/he doesn't know you. Your e-mail id can be blocked by her/him
In many countries it is illegal storing and sending e-mails to people without their consent.
Don't wait, launch your first e-mail marketing campaign with any of the above best e-mail marketing tools now and grow your blog/business.