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Best E-mail marketing platforms in 2021

13/2/2021

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Best e-mail marketing tools 2021
Today, one can not think of running an online business be it blogging, affiliate marketing, or e-commerce without e-mail marketing.
It is the most effective means of communication than any other digital marketing method.

​
E-mail marketing when done right can give you amazing results and the ROI can be as high as 3800%.

It means for every $1 you spend on e-mail marketing, you’re getting $38.
"E-mail marketing is profitable and cost-effective too"
Therefore, getting the right e-mail marketing software can accelerate your online business.
Most of the e-mail marketing platforms are generally good; you need to find the best match meeting your requirements.
In this blog post, I’ve researched the best e-mail marketing software, helping you to choose the right one meeting your requirements.

What are the best e-mail marketing software in 2021?


The best e-mail marketing software should provide you a great experience in terms of:
  • Ease of use
  • Cost
  • Integration
  • Customer support
  • Deliverability
  • Analytics reporting
  • Personalizing messages
  • Security
Here are my top picks for best e-mail marketing software to be used this year:
  • MailerLite
  • Moosend
  • Aweber
  • GetResponse
  • Hubspot

Mailerlite


"Best ease of use, 24/7 support, affordable pricing (starts with a FREE plan)"
It is well-designed, logical, light (not complicated) and at the same time offering simpler solutions to any task
Mailerlite
This e-mail marketing software is simple, clean, easy to use with great customer support.

They offer you to start their services free of cost.

You can send up to 12000 e-mails per month to the 1000 subscribers free of cost for a lifetime.

Once you upgrade the plan as your subscribers base cross the 1000 level mark, you can access all its premium features, helping you to design the right marketing strategy to grow your subscriber base.
​
Some of its great features are:
  • 24/7 e-mail and live chat support
  • Easy to use drag-and-drop editor for designing the e-mail campaigns
  • Mobile friendly e-mail newsletter
  • Beautiful customized templates
  • Landing pages, embedded sign up forms, and popups to grow your subscriber base.
  • A free website allowing you to publish up to 5 landing pages
  • Tracking e-mail campaign results through click maps and opens by location.
  • Great e-mail deliver-ability

Overall it is a great product for solopreneurs, bloggers, freelancers, and small businesses who want an affordable solution to kick-start their online journey
Moreover, Mailerlite offers you to enjoy its premium features for 14 days, and thereafter you can enjoy its FREE version forever.
Give Mailerlite a try

Moosend


"Best for sending multiple e-mails, FREE to $8 per month"
It provides all in one marketing solution to your business from beginner to pro
Moosend e-mail marketing
The area in which Moosend stands out from others in the similar price category is its robust automation workflows.

It allows you to create and send series of automated e-mail messages like happy birthday e-mails, repeat purchase reminders, new offer reminders, etc after the regular interval through its pre-built workflows.
​
When you want effective marketing at an affordable price then Moosend is a solid choice
Give Moosend a try

Aweber


"Great e-mail deliverability, amazing customer support and library of beautiful templates"
Aweber e-mail marketing
Small business is in a growing phase where each customer and every e-mail counts the most.
You want every mail that you send to your prospects or the customers to reach directly into their e-mail boxes, not in spam or junk mail.
You should look for software that offers robust deliverability and Aweber leads in that among its competitors in the similar price category.
​
If you want every mail reaches the inbox then Aweber is the right choice
Give Aweber a try

GetResponse


"Best for designing SEO optimized landing pages, ready made workflows for marketing automation, and best pre-built conversion funnels- $15/month"
GetResponse e-mail marketing tool
It offers everything you need to reach out to your customer.

Engaging e-mails

SEO optimized landing pages that generates sales

It's marketing automation builder lets you create better customer experience through visual marketing and automate events based on user behaviour.

You can connect to your audience anytime, anywhere through its webinar builder and can host unlimited webinars, or share stage with 2 other presenters, or get a room for upto 100 attendees, based on your business needs.

You can showcase your offers and can sell more with its over 30 professionally designed scenarios, help you to accelerate your conversions.

Its unique automation tools
 empowers you to create conditions based on user behaviour that can grow your business fast.

It offers 30-day FREE trial (without credit card) to its user and then you can switch to its basic plan of $15/month.
Try GetResponse Now

Hubspot


"The most integrated (>500 integrations) e-mail marketing software in the market - (Starter Plan: $50/month)"
Hubspot e-mail marketing
The Hubspot's e-mail marketing software, you can scale your inbound marketing campaign very easily  by attracting more visitors and converting them into sales leads.

Its drag and drop let you to write and edit content and create beautiful landing pages with ease. 

Moreover, its responsive pages let visitors to enjoy the content from any devices.

Its real-time SEO suggestions let your content be seen at the right place in the search and the social media.

The personalize messages based on location, traffic source, interest, and more drives the visitor to click on the message, leading to sales.

You can maintain a regular interaction with your subscribers by queuing up the series of e-mails with drip campaign. This process keeps the interest ignited and finally the visitor buys your product.

Moreover, its CRM records and organize every interaction you had with your customers.

You can use this information for designing hyper-personalized emails and can get confirm sales.
Start your e-mail marketing with Hubspot

What is e-mail marketing?


In simple words, e-mail marketing is sending commercial messages to people who have accepted your offer, called subscribers, of receiving promotional messages time to time.

E-mail marketing is an effective way to promote your product and services.

You create, design and write the e-mail newsletter in a way that it triggers the buying behavior of the subscribers.

Is E-mail marketing still relevant in 2021?


It is undoubtedly very relevant in 2021 that is offering you one of the highest ROI's in your digital marketing efforts.

Let me validate my saying with some proofs:

  • One-third of the digital marketers world-wide perceive that e-mail marketing and e-mail automation (source: statista)
  • 81% of the digital marketers feel that e-mail is helpful in driving conversions later in the funnel (source: statista)
  • 80% of the Americans open and check their e-mail at least once a day
  • Number of e-mail users worldwide in 2019 were 3.19 billions and are expected to increase to 4.48 billion by 2024; an average annual growth of around 8%

The above figures are foretelling the growth story of e-mail marketing.

How e-mail marketing could help you in growth


  • Affordable: Price always remains a decisive factor  in any kind of services you opt for accelerating your online venture. E-mail marketing is very affordable and quick to start. You even create and design your first e-mail campaign FREE of cost as reputed companies like Mailerlite, Moosend, Sendinblue offer you to avail their services free up to certain numbers of subscribers.
  • High sales conversions: You can send business e-mail to anyone and it reaches anywhere with in seconds. So, it is very effective and fast mode of communication that has a wide reach.

Moreover, it is easily accessible to the people of any age group. It simply means that more people will open your e-mails and hence more sales conversions.

E-mail marketing software helps you to understand the demographics of your audience in terms of age, location, income, etc. 

It means  you can design better e-mails according to their taste and interest, leading to more sales conversions.

In addition, you can send same e-mail multiple times on different days and at different time to boost your open rates.

You can even send personalize messages like happy birthday, happy anniversary on their special occasions.
 
  • ​Brand awareness:  When you send e-mails of their taste and interest regularly and that too directly into their e-mail boxes, you start making your place in their in their minds. After some time, the image of your business is created in their minds or to be more precise sub-conscious mind; your brand is created.
Now your readers become your loyal customers, increasing the customer retention rate many-fold.

How an e-mail marketing software work?


E-mail marketing software is a tool that helps in creating and managing your e-mail campaigns.

Can't you do this using your personal e-mail service providers like Gmail or Yahoo?

Yes, you can do this but with limited functionality and less effectively.

You can send the personalize message to a single person at a time.

As the number of subscribers increases with time, the personal e-mail service providers lose their effectiveness.

Let's understand with an example:

Let's say I want to send New Year wishes to my 500 subscribers.

In order to give personal touch, I should start my mail referring their names like:

"Dear John or Matilda"

To do this using traditional e-mail service providers, I need to e-mail each one of them separately.

How much time it will take to complete the process?

Let's do a little MATH

I have my new year greeting draft ready with me and thereafter it is going to take me around 30 seconds to personalize with their names and pasting the content and sending the e-mail to one subscriber.

In total, it will take me 500 x 30 seconds = 15,000 seconds

Or

250 minutes

Or 

more than 4 hours to complete this activity.

I lose the effectiveness of my work.

On the other hand, you can accomplish the same task within seconds using e-mail marketing software.

Although, you can send multiple personalize e-mails simultaneously to many subscribers using GMAIL but with limited bandwidth and limited design.

E-mail deliver ability is another important aspect which ensures that your e-mail reaches directly into the inbox of the subscribers, not in spam or in junk mail.

The e-mail marketing software have high degree of e-mail deliver ability than the conventional e-mail service providers.

Moreover, these software have pre-built beautiful templates that enables you to design a great e-mail campaigns and have detailed analytics to know the demographics and the behaviour of the customer.

All these features increases the effectiveness of your marketing efforts but igniting the interest of the subscribers in very less time.

Now, you drive more sales than ever and your business accelerates.

​How to start e-mail marketing in 2021?


When you start writing in your blog, you attract visitors around the world. 

Gradually, they start showing interest in your content and subscribe your blog.

You get you first e-mail list.

Now to keep their interest ignited, you should give them amazing content in time.

Then only your blog traffic will increase and you'll start making profit when they buy your recommended products and services.

You need a software/tool that does this job of sending the content in a great way.

In short, to start an e-mail marketing you need:
​

i) An e-mail list of subscribers

(subscribers are the individuals who agreed to receive your e-mail by entering their e-mail address in your signup form which popped out when they visited your blog or website)

ii) A good e-mail marketing software

(A good e-mail marketing software is the one that meets your marketing needs and fits in your budget)

How to launch your first e-mail campaign


After building your e-mail list, the next step is to choose a good e-mail marketing software that fulfills your marketing needs.

The following parameters help you choose the right one:

a) Price: Most of us start our online journey with a limited budget and are looking for affordable yet great tools than can help us in accelerating our online venture.

There are good e-mail marketing software in the market like Moosend, MailerLite, Mailchimp, etc that offer free tools to their users.

Most of them offer sending multiple e-mails to certain number of subscribers, like 1000 subscribers, free of cost. 

With time when the subscriber base increases so is the business/blogging  income, one can upgrade to higher plan to avail the premium services.


This initial support help many bloggers and small businesses to boost their marketing efforts in the right direction.

While some e-mail marketing software like Sendinblue offer Lite Plan which starts with $25 and is capable of meeting the marketing need of small business without any up gradation.

You can add unlimited subscribers and can send 10,000 e-mails that is enough for any small business.

b) Your skill level and availability of time: If you're a complete beginner and have no time to learn designing the e-mail templates due to your busy schedule then simple drag-and-drop e-mail editor is the best choice for you.

Look for e-mail software that has easy to use e-mail editor and have good library of pre-built e-mail templates which you can use for designing your e-mail campaigns.

On the other hand, if you're skilled in coding then HTML e-mail editor is a good option.
 
c) Automation: E-mail automation is the ability of the e-mail marketing software to send time triggered or action triggered e-mails to the subscribers.

You can create workflows that are triggered when you get new leads or on  the birthdays or when you create a new post, the e-mails are send to the subscribers.
"E-mail automation makes your marketing efforts more effective and hyper-personalized"
This tool helps  you in designing more personalized automated e-mails based on the interest and behavior of the subscribers.

​For example: 

You run a solar energy blog and write in 2-categories:
  • one is related to the solar products for home and garden
  • Another is solar products used for outdoor activities

You can segment the subscribers based on their interest and the type of content they look on your blog and thereafter you can design 2-workflows one for subscribers interested in home and garden products and another for those like solar products for outdoor activities.

Whenever you publish your post in either of the categories, the related workflow will get triggered automatically and the e-mail will be send to the specific category of the subscribers.
Workflow automation logic
If you foresee that your blog or business needs an automated workflows to generate leads and sales then look for the software with strong e-mail automation feature not the basic auto-responder.
ii) Start building your e-mail list: The e-mail marketing software allows you embed the signup form directly on your blog or website.

​This feature will seamlessly integrate your blog and the e-mail software.

Whenever, the visitor on your blog fills the signup form, her/his name and e-mail id will be automatically updated on the software.

You needn't to copy and paste these details separately in the subscribers list.

Thus, it saves time and improves the effectiveness of your marketing efforts.
Signup form
Once the visitors subscribe your newsletter, it is the time provide them quality service by producing great content regularly like bi-weekly related to their interest.
"Remember, the unrelated content and irregular frequency can fade the interest of the subscribers in your BLOG"
Grow your list:
Your blog or your online business will grow when your subscriber base increases.

To do this, use the following tips:


  • Stick to your schedule of creating good and related content and deliver it to their e-mail boxes.
  • The visitors should have some reason to sign your newsletter apart from getting good content into their e-mail boxes. Therefore, offer something free to download like an e-book or some discount on your product when anyone fills the signup form.
  • Use beautiful pre-designed templates matching your niche. It will not only save your time but also will give a professional look to your e-mail that would improve the open rates.
Pre-built beautiful templates
vi) Add interesting subject line

An interesting subject line attracts the attention of the reader and motivates her/him to click over it.

While 

a boring or monotonous one left unnoticed irrespective of the amount of efforts you made in designing the body of the matter.

Keep in mind the following points while drafting a subject line:


  • Clear subject line so that the readers can know the matter hidden in it.
  • It should be compact and precise; in between 45 to 60 characters.
  • Make it urgent and motivating
  • Capable of adding skill
  • Personalize it
e-mail subject line
vii) Write the matter of the body:

Write persuasive and engaging matter in your e-mail so that reader find it interesting.

Remember following tips while writing the body of the e-mail:
  • Keep the writing tone/style personal; imagine writing to a single person
  • Write in a way that you're telling a story
  • Break the whole matter into paragraphs, points and bullets for easy understanding of the reader​ 

viii) Test your e-mail campaign:

Always send a test mail to you, before officially sending to all your subscribers.
The last minute check helps you re-check any grammatical or formatting error in the matter.

​Check how it looks  on different platforms like laptop or on mobile.


ix) Schedule your campaign:

Sending your e-mail anytime may not give your that much open rates when sending at specific times.

Scheduling your e-mail campaign at a specific time is a good strategy to improve your open rates.

For example, people like reading e-mails at particular times in a day like:
  • after 2 pm (after lunch)
  • after 7 pm (after office)
  • in weekends (holidays)

When you schedule your e-mail campaigns at the specific time, the likelihood of reading the mail by the subscriber increases.

Also,

Your subscribers are from around the world with different time zones, it means when you send an e-mail to the Indian subscriber at 2 pm (afternoon), it will hit the e-mail box of American subscriber at 4' O clock in the morning.

Due to different time zones, a particular time may be suitable to one subscriber but might not be acceptable to another.

What is the solution?

The e-mail marketing tools make it easy by delivering the e-mails based on different time zones.

For example, when you schedule your e-mail campaign at 2 pm then the software will deliver the e-mail at 2 pm to all your subscribers around the world. 
Scheduling e-mail campaign
x) Analytics and Demographics:

Once you you deliver your e-mail campaign, you can review it by analyzing the parameters like open rates, click rate, unsubscribed, hard bounce, soft bounce, open by location, etc.

All these parameters will help you in improving the next e-mail campaign.
e-mail campaign statistics
x) Re-send after some time:

It is most likely that many of your subscribers didn't read your e-mail when you send it.

It may be because of number of reasons like they were busy in other activities.

It is a good strategy to re-send the same e-mail campaign after some time like after a week to those who hadn't clicked your e-mail last time.

The e-mail marketing tool help us to do this with ease. 


xi) A/B testing:

It is the process of sending one variation of e-mail campaign to one set of subscribers and another variation of same campaign to another set of subscribers, to know which one is getting you the better results.

For example, sending an e-mail campaign to one set of subscribers at 2 pm in the afternoon and sending the same e-mail at 7 pm to another set of subscribers and the checking the results which one has got your higher open rate.

The one with higher open rate is telling you that you should send your next campaign at that time.

E-mail marketing best practices


  • Never buy an e-mail list: Building the e-mail list through your content is the most appropriate idea. It can be slow but the list you build over time would be the authentic one.
And if someone is thinking of buying the e-mail list then this is a terrible idea.

Because, 

anyone is not like to trust you if s/he doesn't know you. Your e-mail id can be blocked by her/him

In many countries it is illegal storing and sending e-mails to people without their consent.
  • Always include unsubscribe link: Allow your subscribers the freedom to unsubscribe your blog whenever they feel like it.  Therefore, adding an unsubscribe link in your e-mail campaign is a good idea. The subscriber when sees the link, get assured that is a way to stop things getting into his personal mail box whenever he likes do it.
  • Keep your e-mail list up-to-date by deleting the e-mail ids who have unsubscribed your content.
  • E-mail templates: Use beautiful e-mail templates to design  your e-mail campaign. Try using the theme and font in a way that it represents your blog and brand. For example, if you're running a personal finance blog then blue colour theme can be a good idea. 
Also, keep the content clear and structured.
  • Make an interesting subject line in between 45 to 60 words.
  • Automate your e-mail campaign by scheduling it for another time for those who have not read your e-mail. This will help you in growing faster.
  • Optimize for mobile: You know more than 50% of viewers use smartphone to read their e-mails. Therefore, it is very important that your e-mail campaign design is mobile responsive.
  • E-mail personalization: Make your e-mail campaign personal by referring them by their names. This makes people feel that you are writing to each one of them individually.
  • Segment your mailing list: It is a good idea to segment the e-mail list of the subscribers based on their interest and then create content accordingly. This strategy will accelerate your business.
  • Use A/B testing to know the best e-mail open rate strategy.
  • Analyze the e-mail campaign result get valuable insights and implement them in your next e-mail campaign.
  • Create engaging content related to your niche to keep people visiting your blog and preventing them from unsubscribing.
Don't wait, launch your first e-mail marketing campaign with any of the above best e-mail marketing tools now and grow your blog/business.


3 Comments
Content Creation Services India link
7/7/2021 07:08:40 pm

Love your article, very well-written!
I have been reading posts regarding this topic and this post is one of the most interesting and informative one I have read. Thank you for this!

Reply
YASH KUMAR link
8/7/2021 01:03:24 pm

Thank you for reading the post.

Please be tuned to this blog for more interesting updates.

Have a nice day!
Yash:)

Reply
galvanic skin machine link
8/8/2021 11:44:44 am



Your IG feed has already introduced me to and taught me about so many great dahlia varieties. I’m excited to read more of your pearls of wisdom! Thanks for sharing.

Reply



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