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Complete Review: MailerLite e-mail marketing tool (2021)

15/3/2021

2 Comments

 
Mailerlite banner
MailerLite is relatively new in the field of e-mail marketing but these guys are doing a great job.

When you see their website, you feel a new look that is neat and clean, simple, and modern.

It may be because their workforce is from 16 different countries that have given it such a unique and international look.

Whatever may be, but I think, things are working great for them.

No doubt that the market leaders like ConstantContact, SendinBlue, ConvertKit, Aweber, GetResponse are still dominating the market and are providing the best of the services.

But in between another company, MailerLite came into existence in 2010.

What is Mailerlite?

It is an e-mail marketing software that is simple, clean, easy to use, and has great customer support.
  • Website: https://www.mailerlite.com/
  • Location: Lithuania

Facts:
  • You know it made only 1652 EURO in its first year and it took them 3 years to hit the first million.
  • But now more than 900k businesses, start-ups, and freelancers are using MailerLite and are sending more than 1 billion e-mails per month.
  • In 2019, SaaS magazine recognized MailerLite as the 5th fastest growing SaaS (Software as a Service) business worldwide.

Growth Strategy

What was the strategy that made it secure its position in the competitive world of e-mail marketing?
  • I think, its pricing is the main feature that has made it stand out from others in this field.
  • Keep the pricing low, it has targeted that section of people who are at the initial stage of their growth and are tight on a budget like like solopreneurs, freelancers, bloggers, and small-sized businesses

Why this segment only?

I feel that here the quantity played an important role.

You see around you; you will find clusters of small entrepreneurs but only 1 or 2 big companies.

The big ones have many premium options available because they can afford them.

But the small entrepreneurs who are in their initial years of growth have limited options to try out mainly because they cannot afford them.
​
MailerLite came out with an affordable solution for this segment, resulting in its infectious growth.
MailerLite
Another positive aspect I feel is their international workforce from 16 different countries that have given it such a unique and international look.
​
Let us start a detailed tour of this service:

Signup Process

Mailerlite signup Process
T
he first step is going to the signup page and enter your details like:
a) Company/Organization
b) E-mail address
c) Password (One lowercase character, One upper case character, One number, and minimum 8 characters).

I know people dislike filling forms but it is required:
  • To know you better and keep away the spam
  • To speed up the approval process
​I think it is beneficial for both parties to build trust and keep the association long term.

​Till your account approves enjoy the clean dashboard of MailerLite.

The dashboard looks something like this:
Mailerlite Dashboard
You will find
  1. Campaigns
  2. Subscribers
  3. Forms
  4. Sites
  5. Automation
If you are new to e-mail marketing then its clean dashboard will navigate you very smoothly and you will understand everything easily.

If you are already using the e-mail marketing software then you will find it clutter-free and organized.

When you open the MailerLite, the first thing you see is its dashboard is designed to give you a quick overview of statistics like last campaign sent, active subscribers, open rate, click rate, subscriber growth, and many more.

It tells you everything at one glance and is a kind of report card of your e-mail sent to the subscribers.

Sending your first e-mail

Mailerlite Campaign
When you are set and ready to send your first e-mail to your subscribers, click on the campaign section of the menu bar.

MailerLite has given you the options to know your subscriber’s interest better through A/B split campaign, make him read your mail through auto resend after regular time.

Also, through RSS campaign, you can easily connect your website’s RSS feed with Mailerlite.

In this way, you can send automatic e-mails to your subscribers every time you publish a new blog post for your audience.

Initially, you can create and send a basic campaign to your subscribers through the Regular campaign option.

In short, it has created a system, enabling the newbie entrepreneurs or anyone to bind the subscribers and keep their interest ignited in your newsletter through these creative campaigns.
Moreover, it is very easy to create campaigns.

Creating Campaigns

Mailerlite create new campaign
Its easy drag and drop newsletter editor has pre-built templates or design blocks that let anyone design a beautiful newsletter with the latest features like dynamic content, videos, social media, surveys, and personalization with ease that looks very professional and creative.
Mailerlite Template Gallery
Guys,

If you think that you are a novice and it is difficult for you to create your first e-mail campaign then try using MailerLite,

I’m sure it’s going to change your perception.

There is a space for the experts too. If you think that you know HTML well and want to import your code then you can easily do this through Custom HTML Editor (Paid Plan).

So, MailerLite has a pizza slice for both newbies and the experts.

You know anytime is not the right time to send the e-mail to your subscribers.

The click-through rate of the e-mail sent at midnight would be very low when compared to the same mail sent at noon.

Here is the point.

Through MailerLite, you can schedule your e-mail at the time and the day which you think will get you the most numbers of open rates.

It may be possible that you have subscribers from different locations and hence from different time zones.

For example, 6 pm (Evening) in Delhi means 5:30 am (Morning) in California.

Two subscribers sitting at different time zones will see the same e-mail at different times.

You never prefer sending e-mails at odd timings.

What is the solution?

The mail will be delivered at the same time to the subscribers irrespective of their locations and the time zones. Your subscribers will get your e-mails at the exact time in all time zones across the world.

I can say that MailerLite has optimised your reach across the globe and in this way, you can make more international clients.

When you send e-mails, it is not likely that all of them will click your e-mail and read it.

There could be several reasons for this like the subscriber might be busy in other work or he has not seen your e-mail and number of other reasons.

But how to make them read your e-mail?

Well, you can automate e-mails.

For example, 100 people didn’t read your mail when you send it for the first time.

You can create a workflow in MailerLite to re-send the same e-mail after 1 or 2 days to those 100 people.

Well you create workflow according to your logic like when somebody subscribes to your newsletter for the first time, send the welcome letter after some delay and the next day send an e-mail giving a glance at your product and services.

Import your subscribers

In case you have your subscribers, list stored somewhere in the form of an excel file or text file.

Don’t worry,

You can easily import and transfer it to your MailerLite account.

You have options like:
  • Import from a CSV or TXT file
  • Copy/Paste from excel
  • You can add even single subscriber
Mailerlite add subscribers
MailerLite has integration with Mailchimp. In case you are using Mailchimp and all your subscribers are in it.

You are in the mood to use MailerLite services then you can directly import your contacts from Mailchimp to MailerLite.

Growing your e-mail list

Growing e-mail list with Mailerlite
We all know that the subscriber base is very important for any business to grow and make a profit.

As starter, you need this more than anybody.

MailerLite has made these arrangements.

When you paste the code of MailerLite popups forms on your website.

This popup will appear automatically, every time a new visitor enters your website, asking for the e-mail address.

The interested visitor will provide her/his e-mail address and in this way your e-mail list will start growing.


Now you can send them articles of their interest or pitch them about your product so that they will finally buy it.

Maybe you have multiple sections in your blog like one is Personal Finance and another is Solar Technology.

One might be interested in either or both.

You can easily design embedded forms asking visitors interest.

This will help you in separating visitors having an interest in Personal Finance than that of having in Solar Technology.

Now you can send posts, articles, or information according to their interest and hence providing them customized services.

It is called Interest tagging

The promotion pop-ups will help you in announcing your new product, season’s sale, discount offer with timeline, collecting feedback through surveys, and many more, helping you to increase your sales. 
Give mailerlite a try

Marketing Integration

In Mathematics, integration is adding small parts to make a whole.
But in Marketing, it has another definition.

It is joining 2 platforms to share information like e-mail addresses directly. It makes the whole process faster and easier for the user.

For example, I have my online store on Gumroad (A digital platform for selling e-books, online courses, videos, and much more).
Mailerlite GUMROAD integration
Assuming that I have sold my digital product to 100 people around the world.

In return, I have their e-mail ids.

I want to keep the communication open with my clients by sending regular updates about the product and other interesting information.

How I’ll do this?

MailerLite has an arrangement for this.

I can directly import the contact from Gumroad to MailerLite and then start sending interesting e-mails through MailerLite.

Simple

​MailerLite has 124 integrations with different platforms.
Mailerlite integrations
check out the complete list of the MailerLite integrations.

Customer Support

MailerLite has invested quite well in its customer support.

You can assess from this that 35% of the total workforce is in Customer support.

MailerLite knows well how to keep their customers HAPPY?

Going further,

It provides a complete guide and video tutorials on how to get started with MailerLite and all these resources are available on its website free of cost.

You can go through them at your convenience.

In addition to this,
  • It provides 24/7 e-mail support to its customers.
It means you can contact and get your queries resolved any time even on holidays by sending e-mails.
  • Another one is 24/7 live chat where your queries are resolved through chat on a real-time basis. But this feature is available under a paid plan.

I can very well understand keep this feature under a paid plan and it is justified too.

Friends,

Please don’t expect to get your queries resolved promptly when the traffic is high and the staff is busy in resolving them.

They will be going to resolve your service ticket but with a small delay.
  • In case you don’t want to get in a waiting queue and want to avail prompt services then you can have a dedicated MailerLite manager @ $100 per month, helping you in importing subscribers, creating campaigns, analyzing metrics, and many more.

I can say that their customer service is reliable and the staff there is very concerned about resolving the queries.

Let me share my personal experience with one of their sincere and helpful customer support executives Ms. Vaida.
Mailerlite customer support executive
I was having a problem accessing my MailerLite affiliate account that I was not able to login to the dashboard.
​
​
I e-mailed my problem to MailerLite on May 09 2020 and I got the response on the same day and here is the screenshot:
Mailerlite email communication
By mistake, I created 2 usernames only to aggravate the problem.​
But She was persistent and finally solved my problem after exchanging 18 e-mails.
Mailerlite 18 emails exchanged
I don’t remember sharing such long communication with any other company in my life.

I did it with MailerLite because every time I was in the problem she reverted and finally solved the problem.

You know the behaviour, response, and efforts of one-person show the working culture of the organization.

I can say with confidence that their customer support is very strong and reliable.

Thank you Vaida for your help and support :)

The Pricing

Their pricing is fair and affordable to all the businesses.
​
Let us see it.
Mailerlite Pricing
  • In case you are on a tight budget but want to use the e-mail marketing tool to grow your start-up. Then MailerLite is one of the best choices to try out free and experience it.
  • Its lifetime free option enables you to send up to 12000 emails/month to the maximum 1000 subscribers.
  • Moreover, it offers 14-day free trial to try its premium features like
  • It remains cheap even after your shift to the premium version
  • The annual cost is 30% cheaper than the monthly cost
Mailerlite Annual Pricing
You can see and can compare the above charts.

For example, You have chosen a $10 per month plan. It means that you are going to pay $10 x12 = $120 in one year.

When you take the same plan but prefer to pay annually then you will pay $84 in one year, making it an average of $7 per month.

It is a straight 30% discount from that of a $10 monthly plan.
One can see that MailerLite pricing is quite affordable and further squeezes when you chose to pay annually.
​
I can say that these guys are working for mutual growth by keeping their pricing light and supporting your start-up in its initial years of operation. 

Start FREE with MailerLite

Pros and Cons

Pros:
  • Lifetime free plan
  • Affordable Pricing
  • Premium features are free for 14 days
  • Simple and clean design
  • Easy to use drag and drop editor
  • Easy to design popups and forms
  • One can design workflows smoothly
  • Uncomplicated advanced functions

Cons:
  • The approval process is strict and takes time. But it is required to keep spam and non-serious candidates away from this game.
  • Although templates are beautifully designed but are limited.
  • The designing of conditional logic through workflows in the automation is limited.
  • They have a knowledge base, video tutorials, e-mail support 24/7, Live chat support 24/7 but I don’t see phone support.
  • Keeping a dedicated MailerLite manager is costly which is $100 per month. But I feel their live chat 24/7 support can serve the purpose when you are a start-up.

Final Verdict

MailerLite is an ideal product for Solopreneurs, Bloggers, Freelancers, and Small businesses that are on a tight budget and are looking for an affordable option to kick start their business. ​
​If somebody asks me what I liked most about MailerLite then it is international workforce working remotely from different locations and their workation where they work, learn, travel, and have fun together.
How many companies do you find having this kind of working culture?

It is their happiness quotient that is reflected in their clutter-free working style and simply fantastic customer support.
  
I have written what have experienced. Now it’s your turn to explore and experience the features.
Friends,

You are nothing to lose.

MailerLite offers to enjoy its premium features free of cost for 14 days.

After 14 days you can still enjoy its basic version free for life.
​
My Final score is 4.5/5 ​
Start e-mail marketing with Mailerlite
2 Comments
Meshink link
28/7/2021 06:24:02 pm

This is an excellent article. Thanks for sharing such interesting information

Reply
YASH KUMAR link
28/7/2021 08:50:04 pm

Thank you for reading the post.

Please be tuned to this blog for more interesting posts.

Yash :)

Reply



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