MailerLite is relatively new in the field of e-mail marketing but these guys are doing a great job.
When you see their website, you feel a new look that is neat and clean, simple, and modern.
It may be because their workforce is from 16 different countries that have given it such a unique and international look.
Whatever may be, but I think, things are working great for them.
No doubt that the market leaders like ConstantContact, SendinBlue, ConvertKit, Aweber, GetResponse are still dominating the market and are providing the best of the services.
But in between another company, MailerLite came into existence in 2010.
What is Mailerlite?
It is an e-mail marketing software that is simple, clean, easy to use, and has great customer support.
What was the strategy that made it secure its position in the competitive world of e-mail marketing?
Why this segment only?
I feel that here the quantity played an important role.
You see around you; you will find clusters of small entrepreneurs but only 1 or 2 big companies.
The big ones have many premium options available because they can afford them.
But the small entrepreneurs who are in their initial years of growth have limited options to try out mainly because they cannot afford them.
MailerLite came out with an affordable solution for this segment, resulting in its infectious growth.
Another positive aspect I feel is their international workforce from 16 different countries that have given it such a unique and international look.
Let us start a detailed tour of this service:
he first step is going to the signup page and enter your details like:
b) E-mail address
c) Password (One lowercase character, One upper case character, One number, and minimum 8 characters).
I know people dislike filling forms but it is required:
Till your account approves enjoy the clean dashboard of MailerLite.
The dashboard looks something like this:
You will find
If you are already using the e-mail marketing software then you will find it clutter-free and organized.
When you open the MailerLite, the first thing you see is its dashboard is designed to give you a quick overview of statistics like last campaign sent, active subscribers, open rate, click rate, subscriber growth, and many more.
It tells you everything at one glance and is a kind of report card of your e-mail sent to the subscribers.
Sending your first e-mail
When you are set and ready to send your first e-mail to your subscribers, click on the campaign section of the menu bar.
MailerLite has given you the options to know your subscriber’s interest better through A/B split campaign, make him read your mail through auto resend after regular time.
Also, through RSS campaign, you can easily connect your website’s RSS feed with Mailerlite.
In this way, you can send automatic e-mails to your subscribers every time you publish a new blog post for your audience.
Initially, you can create and send a basic campaign to your subscribers through the Regular campaign option.
In short, it has created a system, enabling the newbie entrepreneurs or anyone to bind the subscribers and keep their interest ignited in your newsletter through these creative campaigns.
Moreover, it is very easy to create campaigns.
Its easy drag and drop newsletter editor has pre-built templates or design blocks that let anyone design a beautiful newsletter with the latest features like dynamic content, videos, social media, surveys, and personalization with ease that looks very professional and creative.
If you think that you are a novice and it is difficult for you to create your first e-mail campaign then try using MailerLite,
I’m sure it’s going to change your perception.
There is a space for the experts too. If you think that you know HTML well and want to import your code then you can easily do this through Custom HTML Editor (Paid Plan).
So, MailerLite has a pizza slice for both newbies and the experts.
You know anytime is not the right time to send the e-mail to your subscribers.
The click-through rate of the e-mail sent at midnight would be very low when compared to the same mail sent at noon.
Here is the point.
Through MailerLite, you can schedule your e-mail at the time and the day which you think will get you the most numbers of open rates.
It may be possible that you have subscribers from different locations and hence from different time zones.
For example, 6 pm (Evening) in Delhi means 5:30 am (Morning) in California.
Two subscribers sitting at different time zones will see the same e-mail at different times.
You never prefer sending e-mails at odd timings.
What is the solution?
The mail will be delivered at the same time to the subscribers irrespective of their locations and the time zones. Your subscribers will get your e-mails at the exact time in all time zones across the world.
I can say that MailerLite has optimised your reach across the globe and in this way, you can make more international clients.
When you send e-mails, it is not likely that all of them will click your e-mail and read it.
There could be several reasons for this like the subscriber might be busy in other work or he has not seen your e-mail and number of other reasons.
But how to make them read your e-mail?
Well, you can automate e-mails.
For example, 100 people didn’t read your mail when you send it for the first time.
You can create a workflow in MailerLite to re-send the same e-mail after 1 or 2 days to those 100 people.
Well you create workflow according to your logic like when somebody subscribes to your newsletter for the first time, send the welcome letter after some delay and the next day send an e-mail giving a glance at your product and services.
Import your subscribers
In case you have your subscribers, list stored somewhere in the form of an excel file or text file.
You can easily import and transfer it to your MailerLite account.
You have options like:
MailerLite has integration with Mailchimp. In case you are using Mailchimp and all your subscribers are in it.
You are in the mood to use MailerLite services then you can directly import your contacts from Mailchimp to MailerLite.
Growing your e-mail list
We all know that the subscriber base is very important for any business to grow and make a profit.
As starter, you need this more than anybody.
MailerLite has made these arrangements.
When you paste the code of MailerLite popups forms on your website.
This popup will appear automatically, every time a new visitor enters your website, asking for the e-mail address.
The interested visitor will provide her/his e-mail address and in this way your e-mail list will start growing.
Now you can send them articles of their interest or pitch them about your product so that they will finally buy it.
Maybe you have multiple sections in your blog like one is Personal Finance and another is Solar Technology.
One might be interested in either or both.
You can easily design embedded forms asking visitors interest.
This will help you in separating visitors having an interest in Personal Finance than that of having in Solar Technology.
Now you can send posts, articles, or information according to their interest and hence providing them customized services.
It is called Interest tagging
The promotion pop-ups will help you in announcing your new product, season’s sale, discount offer with timeline, collecting feedback through surveys, and many more, helping you to increase your sales.
In Mathematics, integration is adding small parts to make a whole.
But in Marketing, it has another definition.
It is joining 2 platforms to share information like e-mail addresses directly. It makes the whole process faster and easier for the user.
For example, I have my online store on Gumroad (A digital platform for selling e-books, online courses, videos, and much more).
Assuming that I have sold my digital product to 100 people around the world.
In return, I have their e-mail ids.
I want to keep the communication open with my clients by sending regular updates about the product and other interesting information.
How I’ll do this?
MailerLite has an arrangement for this.
I can directly import the contact from Gumroad to MailerLite and then start sending interesting e-mails through MailerLite.
MailerLite has 124 integrations with different platforms.
check out the complete list of the MailerLite integrations.
MailerLite has invested quite well in its customer support.
You can assess from this that 35% of the total workforce is in Customer support.
MailerLite knows well how to keep their customers HAPPY?
It provides a complete guide and video tutorials on how to get started with MailerLite and all these resources are available on its website free of cost.
You can go through them at your convenience.
In addition to this,
I can very well understand keep this feature under a paid plan and it is justified too.
Please don’t expect to get your queries resolved promptly when the traffic is high and the staff is busy in resolving them.
They will be going to resolve your service ticket but with a small delay.
I can say that their customer service is reliable and the staff there is very concerned about resolving the queries.
Let me share my personal experience with one of their sincere and helpful customer support executives Ms. Vaida.
By mistake, I created 2 usernames only to aggravate the problem.
But She was persistent and finally solved my problem after exchanging 18 e-mails.
I don’t remember sharing such long communication with any other company in my life.
I did it with MailerLite because every time I was in the problem she reverted and finally solved the problem.
You know the behaviour, response, and efforts of one-person show the working culture of the organization.
I can say with confidence that their customer support is very strong and reliable.
Thank you Vaida for your help and support :)
Their pricing is fair and affordable to all the businesses.
Let us see it.
You can see and can compare the above charts.
For example, You have chosen a $10 per month plan. It means that you are going to pay $10 x12 = $120 in one year.
When you take the same plan but prefer to pay annually then you will pay $84 in one year, making it an average of $7 per month.
It is a straight 30% discount from that of a $10 monthly plan.
One can see that MailerLite pricing is quite affordable and further squeezes when you chose to pay annually.
I can say that these guys are working for mutual growth by keeping their pricing light and supporting your start-up in its initial years of operation.
Start FREE with MailerLite
Pros and Cons
MailerLite is an ideal product for Solopreneurs, Bloggers, Freelancers, and Small businesses that are on a tight budget and are looking for an affordable option to kick start their business.
How many companies do you find having this kind of working culture?
It is their happiness quotient that is reflected in their clutter-free working style and simply fantastic customer support.
I have written what have experienced. Now it’s your turn to explore and experience the features.
You are nothing to lose.
MailerLite offers to enjoy its premium features free of cost for 14 days.
After 14 days you can still enjoy its basic version free for life.
My Final score is 4.5/5