You have started the business with a vision in which you see a wider picture of it. You have survived the initial hiccups and uncertainty of entrepreneurship in the first few years of its operation. Now the time is to step up to the next level, otherwise, it will stagnate and will finally succumb to change. Let us discuss the innovative ways to boost the business to the next level:
Always communicate like a professional
It is true that an entrepreneur deals with a lot of pressure but it doesn’t mean that you do not communicate nicely with your audiences. You should, in any case, communicate like a professional.
Use the power of the blog to share your ideas about the business. Post new and creative articles so as to engage your audiences, helping to take the business to the next level.
"Your words speak about your personality, integrity, and discipline, leading to the trust building"
Your ultimate task is to connect with your audiences through your content. As an entrepreneur, you are already packed with many assignments and daily tasks which consume your whole day. In that packed schedule, if I give you the task to design your website or blog by yourself, I am sure you will think ten times before experimenting with it. As you will be needing extra time, efforts or even manpower to represent your business on the digital platform.
But again, not making your start-up digital is more harm than profit. Therefore, look for that platform which is able to make your task simple, easy and quick and sometimes free of cost.
In a nutshell, one should look for those partners which are effective and makes the work easier.
Learn the art of delegation
As an entrepreneur, you were doing all the tasks like product designing, content creation, customer meeting, accounting, marketing, etc single-handily. If you want to jump to the next level then you need to delegate these tasks either to a competent person or expedite them with the help of the latest technology.
Generally, small entrepreneurs find difficulty in delegating the tasks. The scientific reason for this is that as they were doing all the tasks themselves for many years feel a bit scared and apprehensive about others doing the same task with the equal efficiency. This approach sometimes becomes the reason for their stagnation.
"Delegation off-loads the burden, letting you think more freely about business"
The best solution to this problem is by delegating the task gradually and see the difference in the performance.
It is true that you cannot handle all the tasks equally well. You may be good in marketing but finds difficulty in handling the accounts. Here you can delegate the accounting work to someone who is knowledgeable and expert in the subject. It may cost you but at the same time the overall efficiency will also increase, leading to the growth in the profit margins.
Let us look from another aspect when you delegate the task someone who is expert then you are not occupied with the task. Now, you are free to think of implementing new ways and methods to grow your business to the next level.
"Through e-mail, you can reach to your audiences sitting at any part of the world"
With time your customer base will increase and it will become difficult to communicate with each person personally as it is going to be a very time-consuming process.
But this doesn’t mean you will not communicate with them. You need to find a solution in which you can not only reach every existing customer and the potential customer in less time but also can provide the personalize effect with adequate attention given to each of them.
Yes, through e-mail you can send the customize messages to each of them. But what about if you are supposed to send e-mails to 500 customers in the morning. Although the content could be the same but in order to give the personalize effect you need to mention their names in the e-mail and for that you need to write separate e-mails to each of them. This will again become a tedious and time-consuming job.
The best solution to this problem is to automate your e-mail marketing. The e-mail marketing software offers you to send customized e-mails to all different customers in one go and in very less time which is almost equivalent to the time taken in sending one e-mail. Moreover, it gives you the opportunity to design and use different e-mail templates matching your business requirements.
You cannot expect that all the recipients will read your content. There might be a number of reasons for overlooking, skipping or deleting your content. Only 20-30% of them will read your e-mails and even out of that half of them will respond.
In order to increase the visibility of your content, you need to re-schedule the same content and send again to them so that they might open this time and respond to it.
The e-mail automation software offers you the option to re-schedule your e-mail at your choice like if you want to send the same e-mail for one month after every 7 days then you can simply set the schedule and forget it. The software will take care of it send the content to the readers’ inbox.
Adopt customer-centric approach
The most important aspect of any business is its customers. No customers, no business, very simple. Acquiring customers is the half job done and solving their queries, problems and keeping them happy is the second aspect which needs to be handled very effectively otherwise you will lose them.
You cannot handle all queries at once and respond in time. For this, you need a system which is readily available and visible to the customer through which the s/he can communicate and can be heard in less time.
You can upload the customer’s query or the feedback form in your website through which s/he can communicate and you can receive the content in your e-mail in no time.
This is called the first stage of communication and if you deal it well, the customer feels good that s/he has submitted the query and on the other hand you will get time to resolve it.
Many feedback forms are available which are very responsive and can delight your customers. You can customize the design and the content of the form as per your choice.
He will be very happy as due weight is given her/his query. You can choose and embed the live chat applications on your website as per your requirements.
Here you are dealing with those customers of yours who have queries but what about those who are satisfied and do not have any queries.
Of-course you should, If you do not interact with them on a regular basis then somebody else will take them away and you will not even notice it as you weren't interacting with them.
You need to offer them good services and products at attractive prices on special occasions like on birthdays’, anniversaries, festivals so that both of you remain in touch and the process of sales conversion also goes on.
Build trust through professional website
In order to reach the next level of the audiences, your website must look professional and functional which the visitors can trust and thereafter purchase your products. The customers feel good when they see the website theme matching your business?
Read the success stories of various small entrepreneurs who are selling their products online through Weebly e-commerce platform. I am sure after reading this you too will take this decision of going online and selling the products through the e-commerce platform.
Apart from good website design and an attractive online store, the other main aspects are that your online store must offer secured checkout with multiple payment options like PayPal, Stripe, Authorize.net, and Square so that the customers may choose their option with ease.
Add value through online courses
The entrepreneurship is one of the toughest careers with very high reward to risk ratio. The probability of reward increases if you keep yourself updated and trained from time to time.
Therefore, you as an entrepreneur needs training and counseling on a regular basis, helping you to reach the next business level. Again, taking out time for commuting and attending the training program is a problem for an entrepreneur.
But there are many online training courses available for them which are easy to access, cheaper in price, high in quality and can be learned while sitting at your workplace.
"Learn your way to success through online courses"
Udemy offers over lakhs of online courses on variety of topics from the most experienced and enriching people around the world. These courses will not only help you in keeping update but also widens your horizon.
One thing that I would like to add is that you're unique and different from your competitors because your horizon and the goals are totally different from others operating in the market.
Don’t try to pretend something extra-ordinary or wrap on somebody else’s persona. Your own accent, expressions, way of handling the things, and the regular interaction with the clients will keep your business one step above and take to the next level.
The only thing is to improve and hone your skills with time and that can be done easily with Online courses, increasing your effectiveness so that you become brand for your clients.
Introduce new product and services
Launching your own product could be one of the brilliant ideas which can take your business to the next level. This step will make you to penetrate more into the market segment which helps in acquiring more customers from your competitors.
You need to do some homework for the successful launching of any new product or the service. Before designing any product, it is very important to know its demand in the market. You can do it very effectively through a survey with your existing audiences.
You can design simple questions like:
"Survey helps in designing product which sells"
Also, it is important to run a trial version of the product or the service before actually launching it. The demo run of the product in the real environment will help you to know the issues if any and enable you to resolve them before launching.
Offer a free trial run, say for 15 days, of your new product to your readers. As it is a start-up, therefore people avoid paying upfront for any new product launched by you. This strategy will make them comfortable with the product, its features, and functions at no cost. They are most likely to buy it once they become accustomed to it.
As your product portfolio has increased with the launch of the new product therefore relying only on one or two channels for promotion may impact the sales. Therefore, you should look for multiple channels for product promotion.
You can promote the product in trade fairs, e-mail marketing, promoting on various social media platforms. You can also promote the product on YouTube as it is launched in over 91 countries and in 80 different languages with around 2 billion monthly users. Now you can imagine the reach of your product if you promote it on YouTube.
The learning in the field of entrepreneurship is a continuous process while taking your business to the next level is the conscious decision which requires your investment in terms of time and money. But this is worth investing and you need to re-apply new methods and strategies to take it to the unprecedented heights.