There are broadly two ways to grow as an entrepreneur, one is to explore the new things another is to maintain the existing one by killing or eliminating all the negatives from it.
Well, the latter form of the improvement does not look attractive to the others but actually, it is one of the effective ways to grow by improving your existing process.
Learning from my situation
In order to understand this let us look at the following situation:
The solar lantern is available in the market at the selling price of Rs. 800 per piece.
I also decided to design the same solar lantern to offer my clients.
I learned that in order to design it one has to undergo the following processes:
I was not in the position to add any new technology or the machine to complete the whole process at the lower cost.
I decided to analyze the steps involved in the making of the lantern and the results were as follows:
I found that above negatives were not only responsible for the increased cost price but also affecting the quality of my product.
I decided to eliminate all the found negatives from the making process, doing every step with more concentration and attention.
The results were praiseworthy:
I neither acquired any knowledge from the books nor implemented new technology to expedite the process.
I only tried eliminating the negatives from the process and I came out with the improved good quality product that too at the lower price. This was an achievement for me.
Resolving negatives is easier
The scientific explanation behind this as follows:
The existing process comes under your comfort zone because you are doing it for so long though ineffectively.
You only need to make little efforts to identify the negatives in the process, resolve them and finally make the process more effective.
While, in the case of adding new positives, you need to get out of your comfort zone through the addition of the knowledge, investing extra time, or the implementation of the new technology.
For example, it is a fact that acquiring new clients is almost 5 – 20 times costlier than retaining the existing one.
We all are so focused on adding positives that we forget that not eliminating the negatives could cause serious consequences.
I am going to take a classic example of investing in the stock market but before going further let us understand the negatives and the positives of the investing process:
Now, let us start with an example, Mr. X has Rs. 1,00,000 with and wants to invest in the good stock and for that he researched a lot and found a growing stock with healthy financials.
He is expecting a 15% annual return out of this stock.
The next thought came in his mind that if he would invest Rs. 10,00,000 (taking Rs. 9,00,000 loan @ 10% per year) then he can earn Rs. 1,50,000 (15% of Rs. 10,00,000/-).
Finally he went ahead with this thought and invested Rs. 10,00,000 in that stock.
Unfortunately, due to the change in the government in that period, the stock although very good, offered the negative return of 5%. His overall strategy failed in the following manner:
You can see that how his investment turned into a nightmare when he made investment without eliminating the negatives of the investing.
"Never invest with other’s money"
Similarly, if you want to raise your income level then either of the following two strategies will help you in this:
It increases average speed
The strategy of killing negatives results increasing the overall working speed which can be shown as follows:
It is important to maintain the balance between the two growth strategies.
One can go first by eliminating the negatives from the existing task, maintaining it for a period of time and then gradually getting out of the comfort zone and take a new step of creating a new product or the next service.
It is same as keeping & maintaining balance client acquisition and client retention.
If you are not able to come up with the new idea, at least maintain your present situation by eliminating the negatives like if you are in office: