Do you have an interest in money-related topics?
Then starting a Personal Finance website and making money by helping people in managing their finances through different ways could be the best choice.
Money has always remained a very important part of human life from meeting day-to-day expenses to planning for retirement.
In short, it provides support to human life.
In the current scenario where things are changing at a very fast pace and the risk is increasing, the importance of money has increased manyfold than ever.
Moreover, it is difficult to choose the right one from the gamut of financial products available in the market.
There is a need for someone who can guide people about their money in terms of earning, saving, spending, and investing.
In addition, the current pandemic has confined people to their places and one of the most effective ways of resolving their financial needs is to offer your services online through your website.
Here you can come out as a financial expert and explore this opportunity by creating your Personal Finance website.
What is Personal Finance?
Personal Finance is a very big term that revolves around controlling, managing, saving, and investing your money in various financial instruments to achieve your short-term and long-term goals.
The sooner you start, the better results you get in the long term.
However, there is no age and time to start financial planning.
In other words, your audience falls into every age group category (great opportunity) who needs good advice on financial and investment products.
The size of this opportunity becomes manyfold once you go online and create your website.
Therefore, it is good news for Personal Finance Bloggers, Consultants, Online Course Creators, or someone who is writing an e-book on financial planning, investing, or anything related to Personal Finance.
Personal Finance can be categorized under the following niches:
Personal Finance Niches in a bit detail
Let me share the main categories under which you can serve your audience.
Budgeting: The budget is important and helps you to live within your means and save some amount every month for the future.You can educate your audience on how much to keep for your essential expenses for living like rent, utility bills, groceries, tuition fees, Medicines, transport, etc.
Next, you can share your innovative ways and tips on managing one’s discretionary expenses like shopping, eating out, vacations, etc. like
Budgeting makes your life easy within your means.
You can even design a beautiful monthly budget and can offer it to your audience at an affordable price.
Debt: Easy and multiple loan options have made it possible to get things early and fast which otherwise is not possible within one’s means.
All this comes with a cost + interest.
Most people do borrow for Buying a house, a car, etc to fulfill their financial goals.
Borrowing is advantageous when the asset purchased gives you a better return than paying off your EMI’s.
Borrowing more than a certain limit can be dangerous that can affect your financial health.
If your knowledge falls under this category then you can guide your audience on:
Even you can provide tips on paying off student loans faster.
Insurance: Insurance is an instrument that protects you from financial loss.
If you’re interested in educating people about reducing financial risk from their lives then Insurance is the niche that you should look upon.
There are various insurance products available in the market like:
Plan your Retirement: The income will reduce after retirement and medical expenses will increase. Therefore, you need most of your salary after retirement.
If you start saving early in life what can be invested is going to provide you income after retirement.
Catering to the financial needs when you grow old or after retirement is a unique niche that you can explore through your knowledge and right efforts.
You can educate people that how small savings every month can increase manyfold after few years due to the effect of compounding.
Look for the funds like Retirement Fund that stable income once you retire from the job and recommend it to your audience.
Start SIP in top-performing mutual funds to get a better return in the future.
(Investment in mutual funds and the stock market involves risk. Therefore, you should do thorough research on its risk and return aspect then only advise to your audience).
The best way to mitigate the risk to diversify your investment into different financial instruments (like bonds, mutual funds, stocks, bullion, etc) through asset allocation.
You can also guide your audience on tax related issues.
How to serve your audience through a Personal Finance website?
First, it is important to know that how you’re going to serve your audience through a Personal Finance website.
We find that there many niches (highlighted above) to educate people about managing their finances.
You can share your knowledge with audience through your Personal Finance website:
And a great website provides all the above features that are required to launch your personal finance business with acceleration.
Although you can sell the online courses and e-books through other platforms like GUMROAD and PODIA without having a website.
Both of them are indeed very good platforms.
Growth is there in both cases, selling with or without owning a website.
selling through your website gives you more room to experiment with all the four channels of growth that are blogging, consultation, launching your online course, or selling an e-book.
Also, it will establish you as an authority in the Personal Finance niche in the long run.
Do you know that
WEEBLY offers you this opportunity to do it all under one platform.
I hope you’re convinced that a website is one of the most effective ways of starting your Personal Finance business.
Let us start the steps of building the Personal Finance website.
Define you Goal/Niche
The first step is to define your personal finance niche.
I already have discussed most of the niches above in this post.
It is now you who need to decide and pick the appropriate niche in which you think can provide services to your audience for the next 5 years to come.
It will give you direction and focus.
Once you do this, it means you have started well and chances of your success have increased.
Many online entrepreneurs make the mistake of choosing multiple niches and after few years, you’ll still find them struggling to define their niche.
Therefore, decide your niche now, this will save your precious years.
There are certain niches in Personal Finance that overlap or follows one after another.
When you save money, you need to invest it in some financial instrument. In this, investment follows saving.
You can serve in both sub-niches to provide the complete solution to your audience.
When you select a mutual fund that invests your money in debt, stocks, and other money instruments.
In this case, the financial products are overlapping.
You can select mutual funds, stocks, and more similar instruments and can include them in your niche.
Let me ask you 10 points questionnaires on saving and expenses related topics:
If you’re able to answer most of the above questions then I feel it is your niche.
Similarly, if you’re able to think and write around 20 topics or more on a particular niche, you nailed it.
This is your niche and you should start working upon it.
Believe me, this one of the simplest methods that work well with almost everyone.
I hope, it works well with you too ?
Find the right domain for your website
Once you decide that you need a website, the first step is to choose the right name for it, called the domain name.
It starts with www.yourdomainname.com or in or .org
While .com, .net, .org, and .info are generic domain names
.eu (European Union)
Are region or country-specific domain names.
If you think that your audience is region or country specific then choose region specific domain names.
I think that the basic principle of saving and investing are the same irrespective of the location.
Therefore, choosing a generic domain name could not be a problem.
The .com domain names are popular and you’ll find most of the websites with .com extension.
Try choosing a domain name that reflects your niche.
Assuming, I would love to help people in making and managing their budgets. Then my domain name could be www.budgetwithyash.com.
I have included my name ‘Yash’ in the domain name as I feel that it could boost my brand as an individual.
It could be www.amazingbudgets.com
Similarly, you too can think of unique domain names.
Some of the best practices of choosing a domain name:
It should be clear (to avoid confusion), short (to avoid chances of miss-spelling), innovative (makes it unique), trendy (suits the current trend & help in memorizing), and easily memorable
You need to be a bit creative to find the right domain name for your website.
I’m giving you the link where you can enter the domain names of your choice and can find their availability.
Weebly Domain Name Generator
Choose the right website builder: WEEBLY
Most people hesitate in going online because they feel that it requires technical knowledge (coding in HTML) to create a website.
Not now anymore, the website builders have made the work simpler and now one can design the beautiful website in minutes and get the beautiful te ready in front of the eyes without even typing a single HTML code.
There are many website builders available in the market and choosing the right one is quite a difficult task.
Let me help out on this to save your time and energy.
One such great website builder is WEEBLY.
I’m using Weebly for quite a few years and it is a very good website builder for beginners and for those who just want to concentrate on growing their online business without caring about HTML coding and other technical jargon.
Stay Calm, WEEBLY does this for you ?
Its drag and drop builder lets you build the website in few minutes.
Some of its amazing features are:
I have written a complete review on WEEBLY, you can check it out.
Moreover, if you want to give it a try then you can do this by registering for its FREE plan and experience its functionality.
Do you know why WEEBLY is offering a FREE plan to its users?
They are confident about their product and know that you’ll fall in love with it sooner or later and eventually will shift to their paid plans that are loaded with features and are affordable too.
It includes everything that you need to succeed online.
Choose the right theme for your website
Weebly offers different themes that match your requirements of the business.
You’ll find creative themes under WEEBLY where you have an option to choose and modify.
Its drag and drop feature gives you the freedom to design the website at your comfort.
It has a library of responsive templates and you can customize your website using its easy-to-use drag-and-drop editor.
You can add or delete any section on the page or on the website very easily.
“Do you know that Green colour symbolizes Money”
Choose your theme accordingly.
Moreover, other details like color, text, font size, or background can be easily edited matching your needs and business requirements.
Its editor has plenty of tools and apps like marketing, designing, Free and paid that can be integrated directly into your Weebly website that makes your website very professional quickly.
Add relevant pages and make a website
Now is the time to gather your content and start adding the important pages to your website so that it looks professional.
There are some important pages that every person should include in her/his website:
Homepage: The front page of your website always opens when somebody clicks on the website link.
It is the mirror image of your business therefore it should be unique and tells everything about you and your products and services.
It should be clean, crisp, and organized.
Remember it contains all the crucial information that is needed for your business to be a success like
Once you get all this done, you can add imagines, can change the background using the WEEBLY drag-and-drop editor easily.
About Us page:
This is the page on which you tell about yourself.
Your journey of starting this website
Like what made you start this business?
How you’re going to solve the problems of people through your website
Don’t forget to include your and your team’s latest picture on the About Us page.
Don’t worry if you are starting single as I’m doing right now just add your picture and talk about yourself.
Write in a friendly manner so that audience can connect with you.
You can also talk about your plans about this website on the about us page.
On this page, you should all the information that is required to contact in case anyone wants to contact you.
You can even add a form with the fields like name, e-mail id, and the query.
In this way, you would be able to get the lead, and also the person can ask you the query.
Make sure, you include your phone number, e-mail id, and business address so that the customer can contact you.
The query will be direct e-mail to you at your registered mail id and you’ll get it as soon as the person submits the query.
Running a Personal Finance website means you are sharing information related to financial products like mutual funds, stocks, etc that bear the market risk.
Therefore, it is important to let your visitors know that financial products also contain the element of risk.
You should always mention it in the disclosure section.
And it is important to consult an expert before making any buying or selling decision.
Add a Blog:
After adding all the important pages to your website, your website is still in the static mode.
I mean, this has not something that attracts your viewer again and again
Simply, a great design and the navigation bar can bring the audience twice or thrice but not always.
You need something dynamic that compels your audience to visit your website often.
The Blog has the power of doing so.
Just add a BLOG using the simple drag-and-drop editor of WEEBLY in your website and start writing for your audience.
Remember to provide relevant content to your audience.
For example, you have started an investing website then write about:
This will ignite the interest of your readers and over some time, they will become your loyal readers and they will buy your recommended financial products and your business will improve.
Pro Tip: Always recommend those products which you already have used and you feel that it is good for your customers and provide value. Then only they will buy. Otherwise, they will lose trust and your business will be affected in the long run.
Weebly has all the necessary features like SEO Post title, SEO Post description, category, ALT Image, and many more that can make your content visible in the search engine that can improve your ranking and your blog get more eyeballs.
It is found that more than 50% (validate) users use smartphone to access the internet.
Therefore, it becomes more important that if you want to succeed online then your website must be mobile responsive that it can be easily be viewed on mobile without any loss of information.
WEEBLY themes are mobile responsive and are very well adapted to any type of screen laptop, mobile, desktop, etc.
Pro Tip: while writing the blog post be consistent and provide the links of the previous post in the current post called internal linking.
This will improve the navigation time of the readers in your blogpost and the chances of sales of your product and services increase.
Although, its analytics provides you the detailed statistics about the readers
You can track the growth and performance of your blog by connecting to Google Analytics.
You cannot make your content read unless it falls in the eyes of the visitors.
The best way to do this is to share your blog content and business through different marketing ways.
Newsletter: E-mail marketing is a great way to reach your audience and provide the latest content or other services and product to them.
WEEBLY provides you the feature of a light-box that popups when a visitor enters your website asking for his name and e-mail address.
The interested person fills the form and you get the e-mail address.
Now, you can send customized information about his interest.
In this way, you can promote financial products and can improve your sales.
Social Media: Sharing your business or blogpost on social media is an effective way to improve your online presence.
Not all social media platforms would equally work well for your Personal Finance website.
Therefore, you should look for the right social media platforms for sharing your content
The popular Platforms are:
In addition, it is also important to know the right time to share your content so that it attracts the maximum eyeballs.
For example, sharing the content on weekends might attract more visitors than doing the same on weekdays.
Therefore, you should look at this aspect also.
Weebly has builtin social media icons that you can embed at any place and section of your webpage or a blogpost.
Whatever products and services you are offering to the clients, it is always better to showcase the testimonials on your website so that visitors can see them and get motivated to buy your product and services.
How do get the testimonials?
Once you make the first sale of your product.
Wait for a couple of days
Thereafter, write an e-mail to that customer, first introduce yourself and then ask for feedback on the product purchased.
Include the following points in your e-mail
Remember, NO SCRAP product.
Every website or blog indeed needs some kind of financial support /incentive to keep running.
You can always sign for the affiliate products in your category and promote them to your audience.
Shareasale is a good place for looking for good financial products in the market.
You can signup here.
There is a marketplace where you can find multiple players.
Apply individually to each of them and after getting approved, you can start promoting their products through text links, banners, and videos.
The cost of starting Personal website with WEEBLY
Weebly's pricing is affordable and very competitive.
Its FREE plan lets you start your personal finance website in no time.
You can switch to a paid plan when you feel your audience is increasing and you need more features and tools to serve your readers.
You can see that WEEBLY has one of the most affordable plans available in the market without compromising with the quality.
In addition, Weebly offers attractive discounts on its plans when you buy it for 2 years.
There is a money-back guarantee of 30 days on all its paid plan.
You can read my detailed review on WEEBLY and can take the decision.
My Finals words
Making a website is important when you’re entering into an online business
You can create an online course or write an e-book on any category of Personal Finance you think you fit in and start selling through your website.
No Online Course or E-Book to sell
Don’t worry, just create a blog on your WEEBLY website and start writing and sharing your ideas now.
Let me give you some ideas:
People will start visiting your website and your content will get noticed.
Thereafter, there are many possibilities for scaling your Personal Finance Business.
WEEBLY makes it easy for anyone who wants to build a website.
If you’re a person who is enthusiastic about sharing financial knowledge with the world then don’t wait and get started with WEEBLY.
You can start right now with its FREE plan.
All the best.